A study shows that wealth people were more likely to give when they were shown the second type of ad, which suggests a sense of “agency” may be more important for this group of people. The feeling of “agency” may make a person less likely to think about others, and therefore less likely to donate charity. Other research finds that individuals – of all income levels – may donate money to gain prestige and win accolades from their community.

WALTON, Alice. Beyond the ice bucket challenge; what we’re learning about

philanthropy. In Capital Ideas 2014/2015, p. 22 - 29. Adaptado.

O texto evidencia que