Which is the correct way to complete the paragraph below?

A change of habits

In recent years, dairy milk alternatives made from almonds, soy, cashews and coconuts in popularity. Many people consider them more nutritious than cow's milk. Some people them beca use they have a milk allergy or lactose intolerance. Others choose them for environmental reasons or because they want a vegan diet. Some just like the taste. Cow's milk once one of America's most iconic beverages. But now Americans less of it.

(Adapted from https :1IW'vV'N.nytimes.com)