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Businesses Mine Big Data

Over the course of 2011, we witnessed social media and location-based services really take off for small businesses – the mom and pop shops of the world continued to get more digital and more mobile. As this year wraps up, we look back at the technological advancements that small businesses have benefited from and predict how those technologies will affect entrepreneurs in 2012. We spoke with a number of small businesses to get their thoughts on how the market will continue to adapt to changing technologies as we move into the new year.

Many of the small business owners we spoke with pinpointed 2012 as the year of big data. “Companies are realizing that they have a lot of information on their hands and will need tools to mine it, make sense of it and monetize it,” says We Are Cloud CEO Rachel Delacour.

“What will really matter for Small Businesses (SMBs) in 2012 is the fact they can, for the first time, mine their own business like the big guys, and do so quickly and cheaply,” Delacour says. “SMBs can use powerful, high-end tools delivered via their desktop browser or onto their tablet for just a few dollars per month to see what’s happening with their HR, their sales, their social media engagement. Those tools give a one-man shop or a 50-person outfit almost instantly the same firepower as a whole department with its own IT staff inside a multinational.”

Jeff Judge, CEO of Signal, agrees. “According to IBM, 2.5 quintillion bytes of data are created daily, and 90% of the data in the world today were created within the past two years. 2012 is the year when small businesses start to bring together data from their website, customer purchase behavior, digital marketing campaigns and social media activity around their brand to drastically impact the quality of their digital marketing efforts.”

(http://mashable.com/2011/12/23/small-business-predictions-2012. Adaptado)

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