The mystery of the cover letter
- Dear SIR/MADAM—You asked for a short cover letter to accompany my application to work
- in your sales department. I could spend time telling you that your company is the one place I
- have always wanted to work. I have named all of my pets after your various product lines. I am
- grateful just to be given the opportunity to be rejected by you.
- Or I could use up precious words exaggerating my experiences and skills. To pick out just
- a few, in a previous role I quadrupled the annual revenues in less than three minutes. I have
- lived in all of the world’s most important emerging markets, and speak fluent Mandarin, Hindi,
- Spanish, and Portuguese. I can ___ (sing) in all these languages, too. In my spare time, I like
- to meditate, kickbox, and teach underprivileged children how to read. If I am extremely busy, I
- do all three of these things at once.
- Or I could devote paragraphs to describing my problem-solving credentials using the STAR
- method that your own website says is a crucial part of your interview process. As an example, I
- previously worked for a chickpea distributor in Alaska. A colleague was underperforming badly
- and I was asked to mentor him. I transformed his numbers and he became the best-performing
- salesperson in the entire chickpea industry. As a result, the bastard was promoted to run the
- department and I find myself looking for work.
- Or I could tell you more about my character and values. I am passionate about everything.
- I have a growth mindset: growth means more to me than anything (That’s a joke, code for
- showing that I understand that work should be fun, too.)! I am extremely resilient: this is the
- 435th cover letter that I have sent out in the past month, even though your company is the only
- place I truly want to work.
- Or I could just use this letter as an excuse to repeat keywords from the job advertisement
- for this position. In fact, that’s basically all I have been doing so far, with the exception of
- “chickpea” and “bastard”. Passionate, problem-solving, purpose? Tick. I smuggled “code” in
- there, too, as a subliminal signal that I might be able to program.
- Or I could ask what the hell is the point of me writing a cover letter at all? If the idea is to
- prove that I am willing to put in extra time, then ChatGPT has reduced the effort of writing a
- generic cover letter to almost nothing. I know you have to filter people out somehow. But
- wouldn’t getting us to do some kind of aptitude or personality test tell you more about my
- candidacy?
- I can ___ (make) all of the same boasts in the CV you also asked for, and on LinkedIn
- (where I may be less likely to make things up). I have followed all of the usual advice on cover
- letters, as has almost every other applicant. The only defensible argument that I can ___ (think)
- of for requesting a cover letter is that you might stumble across a candidate honest enough to
- tell you what they think and memorable enough to warrant an interview.
- I look forward to meeting you in person soon.
- Yours sincerely, Frank Lee.
(Available at: https://www.economist.com/business/2024/09/05/the-mystery-of-the-cover-letter – textspecially adapted for this test).
The author wrote a humorous cover letter exaggerating all the strategies commonly used by applicants. Which alternative below best describes his opinion about cover letters?